Project
SheStrong
I built SheStrong as a proof of concept, not a live client project, to show what I'm capable of as a designer.
It's a full site, covering the homepage, classes, memberships, and contact pages, so it shows my design style working across an entire user journey, not just one page.
It gives fitness businesses a clear look at the kind of website they can expect when they work with me.
Client
Fictional Client
Category
Gym site
Challenge
Women often feel intimidated walking into mixed gyms. The challenge was designing a site that felt safe and welcoming before anyone stepped inside.
Goal
The goal was to build a homepage and class pages that reassured nervous, first-time visitors quickly, using real testimonial language, clear membership tiers, and simple next steps, so anxious visitors could go from browsing to booking a class with confidence.
Result
The finished site leads with reassurance-focused messaging, genuine-sounding member testimonials, and three clear membership tiers, then backs it up with an FAQ page addressing common fears around joining a gym. Classes, personal training, and open gym sessions are laid out simply, with consistent CTAs guiding visitors toward booking a first class or getting in touch.
View website here
Ready to get your fitness business online?
Pick a plan and book a free discovery call. I'll confirm it's the right fit for your business before anything is agreed.
Project
SheStrong
I built SheStrong as a proof of concept, not a live client project, to show what I'm capable of as a designer.
It's a full site, covering the homepage, classes, memberships, and contact pages, so it shows my design style working across an entire user journey, not just one page.
It gives fitness businesses a clear look at the kind of website they can expect when they work with me.
Client
Fictional Client
Category
Gym site
Challenge
Women often feel intimidated walking into mixed gyms. The challenge was designing a site that felt safe and welcoming before anyone stepped inside.
Goal
The goal was to build a homepage and class pages that reassured nervous, first-time visitors quickly, using real testimonial language, clear membership tiers, and simple next steps, so anxious visitors could go from browsing to booking a class with confidence.
Result
The finished site leads with reassurance-focused messaging, genuine-sounding member testimonials, and three clear membership tiers, then backs it up with an FAQ page addressing common fears around joining a gym. Classes, personal training, and open gym sessions are laid out simply, with consistent CTAs guiding visitors toward booking a first class or getting in touch.
View website here
Ready to get your fitness business online?
Pick a plan and book a free discovery call. I'll confirm it's the right fit for your business before anything is agreed.
Project
SheStrong
I built SheStrong as a proof of concept, not a live client project, to show what I'm capable of as a designer.
It's a full site, covering the homepage, classes, memberships, and contact pages, so it shows my design style working across an entire user journey, not just one page.
It gives fitness businesses a clear look at the kind of website they can expect when they work with me.
Client
Fictional Client
Category
Gym site
Challenge
Women often feel intimidated walking into mixed gyms. The challenge was designing a site that felt safe and welcoming before anyone stepped inside.
Goal
The goal was to build a homepage and class pages that reassured nervous, first-time visitors quickly, using real testimonial language, clear membership tiers, and simple next steps, so anxious visitors could go from browsing to booking a class with confidence.
Result
The finished site leads with reassurance-focused messaging, genuine-sounding member testimonials, and three clear membership tiers, then backs it up with an FAQ page addressing common fears around joining a gym. Classes, personal training, and open gym sessions are laid out simply, with consistent CTAs guiding visitors toward booking a first class or getting in touch.
View website here
Ready to get your fitness business online?
Pick a plan and book a free discovery call. I'll confirm it's the right fit for your business before anything is agreed.