Project
SheStrong (Proof of Concept Site)
I made SheStrong.com to showcase my web design skills whilst also challenging myself to create a website catering to a more specific demographic.
Client
Fictional Client
Category
Gym site
Challenge
Women often feel intimidated walking into mixed gyms. The challenge was designing a site that felt safe and welcoming before anyone stepped inside.
Goal
The goal was to build a homepage and class pages that reassured nervous, first-time visitors quickly, using real testimonial language, clear membership tiers, and simple next steps, so anxious visitors could go from browsing to booking a class with confidence.
Result
The finished site leads with reassurance-focused messaging, genuine-sounding member testimonials, and three clear membership tiers, then backs it up with an FAQ page addressing common fears around joining a gym. Classes, personal training, and open gym sessions are laid out simply, with consistent CTAs guiding visitors toward booking a first class or getting in touch.
View website here
Ready to get your fitness business online?
Pick a plan and book a free discovery call. I'll confirm it's the right fit for your business before anything is agreed.
Project
SheStrong (Proof of Concept Site)
I made SheStrong.com to showcase my web design skills whilst also challenging myself to create a website catering to a more specific demographic.
Client
Fictional Client
Category
Gym site
Challenge
Women often feel intimidated walking into mixed gyms. The challenge was designing a site that felt safe and welcoming before anyone stepped inside.
Goal
The goal was to build a homepage and class pages that reassured nervous, first-time visitors quickly, using real testimonial language, clear membership tiers, and simple next steps, so anxious visitors could go from browsing to booking a class with confidence.
Result
The finished site leads with reassurance-focused messaging, genuine-sounding member testimonials, and three clear membership tiers, then backs it up with an FAQ page addressing common fears around joining a gym. Classes, personal training, and open gym sessions are laid out simply, with consistent CTAs guiding visitors toward booking a first class or getting in touch.
View website here
Ready to get your fitness business online?
Pick a plan and book a free discovery call. I'll confirm it's the right fit for your business before anything is agreed.
Project
SheStrong (Proof of Concept Site)
I made SheStrong.com to showcase my web design skills whilst also challenging myself to create a website catering to a more specific demographic.
Client
Fictional Client
Category
Gym site
Challenge
Women often feel intimidated walking into mixed gyms. The challenge was designing a site that felt safe and welcoming before anyone stepped inside.
Goal
The goal was to build a homepage and class pages that reassured nervous, first-time visitors quickly, using real testimonial language, clear membership tiers, and simple next steps, so anxious visitors could go from browsing to booking a class with confidence.
Result
The finished site leads with reassurance-focused messaging, genuine-sounding member testimonials, and three clear membership tiers, then backs it up with an FAQ page addressing common fears around joining a gym. Classes, personal training, and open gym sessions are laid out simply, with consistent CTAs guiding visitors toward booking a first class or getting in touch.
View website here
Ready to get your fitness business online?
Pick a plan and book a free discovery call. I'll confirm it's the right fit for your business before anything is agreed.