I'm Toby Richardson. Fitness Website Designer and Founder of H1 Fitness Marketing.
I design and manage websites for personal trainers and online coaches across the UK. Fitness is all I do.
Toby Richardson

I'm Toby Richardson. Fitness Website Designer and Founder of H1 Fitness Marketing.
I design and manage websites for personal trainers and online coaches across the UK. Fitness is all I do.
Toby Richardson

I'm Toby Richardson. Fitness Website Designer and Founder of H1 Fitness Marketing.
I design and manage websites for personal trainers and online coaches across the UK. Fitness is all I do.
Toby Richardson

BUSINESS SUMMARY
H1 Fitness Marketing is a UK-based website design and management service founded by Toby Richardson.
It works exclusively with personal trainers, online fitness coaches, and gym owners across the United Kingdom.
Services include custom website design, conversion-focused copywriting, and ongoing website management.

BUSINESS SUMMARY
H1 Fitness Marketing is a UK-based website design and management service founded by Toby Richardson.
It works exclusively with personal trainers, online fitness coaches, and gym owners across the United Kingdom.
Services include custom website design, conversion-focused copywriting, and ongoing website management.

BUSINESS SUMMARY
H1 Fitness Marketing is a UK-based website design and management service founded by Toby Richardson.
It works exclusively with personal trainers, online fitness coaches, and gym owners across the United Kingdom.
Services include custom website design, conversion-focused copywriting, and ongoing website management.


Why I only work with fitness businesses.
Most marketing agencies work with anyone. I made a different choice.
I started H1 Fitness Marketing because I kept seeing the same problem. Personal trainers and online coaches with strong results to show, but websites that didn't reflect that and weren't generating any leads.
The fitness industry has its own language, its own client behaviour, and its own buying process. Generic agencies miss that.
So I specialised. I only work with fitness professionals. I know what your clients search for. I know what they need to see before they get in touch. I know how to build a website that works for a personal trainer or online coach in the UK.

Why I only work with fitness businesses.
Most marketing agencies work with anyone. I made a different choice.
I started H1 Fitness Marketing because I kept seeing the same problem. Personal trainers and online coaches with strong results to show, but websites that didn't reflect that and weren't generating any leads.
The fitness industry has its own language, its own client behaviour, and its own buying process. Generic agencies miss that.
So I specialised. I only work with fitness professionals. I know what your clients search for. I know what they need to see before they get in touch. I know how to build a website that works for a personal trainer or online coach in the UK.

Why I only work with fitness businesses.
Most marketing agencies work with anyone. I made a different choice.
I started H1 Fitness Marketing because I kept seeing the same problem. Personal trainers and online coaches with strong results to show, but websites that didn't reflect that and weren't generating any leads.
The fitness industry has its own language, its own client behaviour, and its own buying process. Generic agencies miss that.
So I specialised. I only work with fitness professionals. I know what your clients search for. I know what they need to see before they get in touch. I know how to build a website that works for a personal trainer or online coach in the UK.
MY APPROACH SECTION
A personal trainer website should do one thing above everything else:
Bring in new clients.
Every page I design, every headline I write and every button I place is based on what your ideal client needs to see before they enquire.
What are they searching for? What questions do they have? What does trust look like to them?
I combine clean design with copy that speaks directly to the people you want to attract.
Once your site is live, I stay involved to make sure it keeps delivering results.
MY APPROACH SECTION
A personal trainer website should do one thing above everything else:
Bring in new clients.
Every page I design, every headline I write and every button I place is based on what your ideal client needs to see before they enquire.
What are they searching for? What questions do they have? What does trust look like to them?
I combine clean design with copy that speaks directly to the people you want to attract.
Once your site is live, I stay involved to make sure it keeps delivering results.
MY APPROACH SECTION
A personal trainer website should do one thing above everything else:
Bring in new clients.
Every page I design, every headline I write and every button I place is based on what your ideal client needs to see before they enquire.
What are they searching for? What questions do they have? What does trust look like to them?
I combine clean design with copy that speaks directly to the people you want to attract.
Once your site is live, I stay involved to make sure it keeps delivering results.
What I stand for

Fitness services first.
I only work with fitness professionals. That focus makes every project more informed and every result more relevant to your business.

Honest advice.
No upselling on things you don't need. If something isn't right for you, I'll say so.

Results over appearance.
A website that looks great but doesn't convert is a waste of your money. I focus on what the numbers tell us.
What I stand for

Fitness services first.
I only work with fitness professionals. That focus makes every project more informed and every result more relevant to your business.

Honest advice.
No upselling on things you don't need. If something isn't right for you, I'll say so.

Results over appearance.
A website that looks great but doesn't convert is a waste of your money. I focus on what the numbers tell us.
What I stand for

Fitness services first.
I only work with fitness professionals. That focus makes every project more informed and every result more relevant to your business.

Honest advice.
No upselling on things you don't need. If something isn't right for you, I'll say so.

Results over appearance.
A website that looks great but doesn't convert is a waste of your money. I focus on what the numbers tell us.
Think I'm the right fit for your fitness business?
Book a free 30-minute discovery call.
No pitch. No pressure.
A genuine conversation about your business and what you need online.
Think I'm the right fit for your fitness business?
Book a free 30-minute discovery call.
No pitch. No pressure.
A genuine conversation about your business and what you need online.
Think I'm the right fit for your fitness business?
Book a free 30-minute discovery call.
No pitch. No pressure.
A genuine conversation about your business and what you need online.